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It’s Not Really What You Say, but How You Say It

In blogging, it’s not really what you say, but how you say it.

In blogging, many topics have been written about a lot of times. But if you write that topic from a creative angle, using creative writing, with creative pictures, and creative points, that blog post is bound to go far.

For an example, let’s take a look at commercials.R&L

Most commercials deliver one message: that you really should use their products. But how should they convince you to do that?

By clever, funny, or stunning advertisements, of course. Here are two great examples of commercials on the net:

The Man Your Man Could Smell Like by Old Spice & Stop-motion T-Shirt commercial for McDonalds and Coke by Rhett & Link (pic).

So, in blogging, we must not only focus on what we blog, but how we blog, too.

What do you mean by “how you say it” in blogging?

1. The way you write it

Write:

  • clearly – people love to read writing that is clear and straight to the point.
  • humorously – everybody enjoys humor. In fact, many stuff become popular on the web because they have got the humor.
  • readable-ly – write in short paragraphs; format your posts.
  • thought-provokingly – if you write like that, readers will think and reflect on your writing and opinions after they are done reading it.
  • concisely & precisely – expressing much in few words, brief and to the point.
  • captivatingly – so interest-grabbing that readers can’t stop reading your writing.
  • passionately – Above all, if you want to write superb articles, you must make sure you love your topic.

Write with your personality–who you are. Don’t write like a robot. In other words, that means don’t ever write like wikipedia (No one reads them unless they want specific info, right?). 😛

Photo by wenzday01

2. The way you deliver the message

You can also think outside the box, even beyond text. Have you heard of a blog post delivered just via…

Comics! Haha! Comics!

Actually, it has been done by Mark Anderson on his guest post on Problogger, titled Blog Like a Cartoonist – Six Stunning Secrets to Help You Break Through Bloggers Block.

Here’s a little snippet of the comic. Click here to view the whole comic.

comic

Other than comics, perhaps you can write your blog post in other people’s perspective, like your 1-year-old son’s. Or make your blog post a funny video. You know, get creative! 🙂

3. Formatting

Style up your blog post. Can you imagine if this blog post was written without list-points, without paragraph breaks– just one big block of text? Would you read it then? I bet you would just skim the whole thing and never actually read anything, right?

So, format your posts with

  • bolds, italics, underlines
  • paragraph breaks
  • points in lists
  • heading styles

4. Creative pictures

Pictures make the whole reading experience for your readers much more comfortable and pleasurable.

It decorates and gives colors to it while hinting what it is about. It’s like a special ingredient to put in your blog post to make it more delicious.

I use Compfight, a cool site to search for pictures on flickr quickly and easily. I usually set my search options to “Creative Commons only”, which lets you use the image for free as long as you link to it; like what I’m doing here 🙂 .

Photo by Unitopia

But wait! It also depends on what you say…

What you say is quite important too! Notice the word “not really” in the title of this blog post – “It’s not really what you say, but how you say it” – it means that what you say matters too!

Here are some circumstances in which what you say matters.

When a topic is trending – If you are one of the first to write it and also do it creatively, many people are going to share and link to your post.

When the topic is what many people are looking for – like… how to lose fat, how to set up a new blog, etc.

Is the topic your passion? – Too many people blog about a topic not because they like it, but because they want to earn money. So, don’t follow the crowd. Follow your passion and you will achieve much better results!

Don’t blog about a completely irrelevant topic – If a blogger, whose blog is about sport, suddenly blogs about Internet marketing, his readers are going to get confused and unsubscribe.

Other than that…

<!–begins rap–>

You can blog about jeans,
you can blog about beans,
you can blog about tasty
Las Vegas cuisines.

And proteins, teens, routines,
sardines, limo machines,
going green, Halloween,
hygiene, even vaccines.

<!–ends rap—>

You can blog about anything… it really depends on how you say it. I’ve even heard of a guy who blogs about jeans!

And if a blogger blogs about how to use a spoon, and does it in an extremely funny way, it’s gonna go viral.

But if he does it during a time in which spoons are popular, that article is going to get more attention.

In conclusion, how you say is much more important than what you say. But if you do both greatly – what and how – you can go further!

Like.. movies –  If there was a new movie with an average plot but with a lot of awesome special effects, breathtaking graphics, amazing-wow soundtrack, and mind-blowing acting, don’t you think it is going to succeed?

Yes, of course. But if it has a better plot, it would succeed better.

Fill in the blanks:
It’s not really what you ____, but how you ____ it.

I also realized this saying applies to a lot of other things in life. It can be changed to numerous other sayings.

  • It’s not really what you advertise, but how you advertise it.
  • It’s not really what you eat, but how you eat itWhen you chew the food slowly, you appreciate it more and experience what the food tastes like. Also, your stomach will have an easier job digesting your food and absorbing the nutrients. 🙂
  • It’s not really what you sing, but how you sing it
  • It’s not really what you photograph, but how you photograph it – In photography, you need to try different angles, perspectives, exposure, white balance, etc. in order to get the most out of your shot.

>> In conclusion, it’s not really what you blog, but how you blog it, so focus on how you blog! 🙂

P.S. Don’t forget to do some promotion on your blog after you post it! 🙂

___

So, what do you think about this post? I’d like to hear your opinion and views in the comment section below! Cheers! =)