Archive for the ‘Case Studies’ Category

How I Got 3000 Visitors from a Single Tweet by a Power User

By Gloson On May 24, 2011 187 Comments

Last week, I got 3,000 visitors from just a SINGLE tweet by a power user. Wow, can you imagine the power of that single tweet?

Here’s how it happened

spikestats

I woke up one morning to check my statistics… WHAT? I got 3000 visitors in one day? Cool!

I then hurriedly scanned my analytics to find out what was causing the huge spike in traffic.

I  discovered that a twitter power user, Jon Winokur @AdvicetoWriters, tweeted my blog post called 9 Confusing Confusions in English Grammar, which I published back in November 2010.

Here’s the tweet

advicetowriterstweet

When Jon tweeted my blog post, the snowball effect happened. His followers saw his tweet and retweeted it, and their followers saw their retweets and retweeted too; ultimately his tweet reached his followers’ followers’ followers. Get it? :P

I checked my stats again to analyze the visitors three days since the tweet.

I checked how long these visitors spent on my page. Wow, the average time they spent reading my post was about 7:00 minutes! Not bad! :)

contentanalysis

What we can learn from this

i. Targeted content

Now, it wasn’t just some power user who tweeted that post. It was a power user who solely focuses on writing advice—Jon (@AdvicetoWriters).

ii. Real followers

Jon has more than 60,000 followers (and has been listed over 4,000 times), and he is only following about 800 people!—which means his followers don’t auto-reciprocate or something, but they genuinely follow him because he gives top-notch advice for writers.

Maybe that’s why his tweets get a lot of attention and he is very influential.

iii. Some numbers

Seeing the stats of his bit.ly link, Jon’s link was retweeted 68 times, and it received 3,154 clicks! That means that tweet to his 60,000 followers resulted in about 3,000 clicks, about 5%.

That’s not bad actually. Not everyone who has 100,000’s of followers can achieve that! One time a person with more than 100,000 followers tweeted a good post of one of my friends, but he told me nothing much happened.

iv. Quality content

That post I wrote about confusions in English grammar was not easy to write.

It took me like a whole week to write, revise, proofread, and repeat. And 3 months to learn about grammar in school. But ultimately, quality content brings a lot of benefit to your blog, so it’s worth the hard work writing it. :)


And THAT’s how much a tweet from a power user is worth! It’s always nice to occasionally get a spike in traffic (thanks a lot, Jon @AdvicetoWriters; I appreciate it!).

Have you had any experiences like this before? Please share it in the comments below. :)

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